PR & Communication executive

Job description

Create and manage communication strategies for the brand’s current and future areas of PR activity, executing plans with press and media through partners, VIPs, collaborators, and content creators.

Initiate, structure, and manage commercial and creative brand collaborations.

Public Relations & Communications
Build and manage relevant and effective PR and communications strategies.
Foster and develop vivid press, stylists, and collaborators network and relationships.
Initiating new opportunities to heighten brand awareness.
Pen, distribute and monitor seasonal and ad-hoc press releases.

VIP Dressing & Press Placements

Develop and execute a strategic VIP outreach and placement program to showcase couture garments at relevant red-carpet, art, film, music events.
Communicate and coordinate with VIPs, stylists, agents and their teams to secure fittings and dressings for public appearances.
Pro-active outreach and process print and digital press requests
Coordinate and manage the successful execution of editorial photoshoots.
Pitch and secure brand and designer interviews and feature stories.
Maximize press coverage for collections shown bi-annually.

Show & Events

Press coordination and management for fashion shows, events and private sales events.
Coordinate and conduct seasonal collection atelier previews and showroom re-sees.
In collaboration with an appointed PR agency for fashion shows, to identify, invite and manage the guest list and seating plan.
VIP outreach for front row attendance during fashion shows.
Fashion show and event on-site VIP and media management.
Photographer and videographer coordination.
Coordinate content creation for PR, press, digital and communications usage.
Create, distribute and manage fashion shows and events media kit.

Job requirements


Possesses strong knowledge of regional and global fashion, art and media events.
Has a healthy and thriving network of existing relationships within press, stylists and/or VIPs.
Showcases excellent interpersonal communication skills and a high level of discretion in interactions with VIPs, press, stylists, collaborators, and partners.
Demonstrates a proactive outreach to press.
Has previous experience working for a Couture house or environment.
Passionate about the arts and fashion.
Strong time management skills and prioritization with the ability to work under tight timelines.
A problem-solving mindset.
Extremely detail-oriented and a good team player.
Excellent command of the English language, both spoken and written.

BA in Communications, Marketing, Media Relations, PR or related field.
Work experience within Communications, Marketing, Media Relations, PR or related field.
Experience managing relations between artists/talent and brands/partners.
Minimum of three years of work experience within the fashion industry.